Category: Digital Marketing

Welcome back to another edition of the Widerfunnel Experimentation News Roundup! These are the headlines that caught our attention over the last two weeks, along with upcoming events and job postings you may be interested in. Did we miss something major? Let us know in the comments!

Experimentation News: September 2019

At Booking.com, Innovation Means Constant Failure – Stefan Thomke/HBR.com

“It’s not anarchy, but it’s democratized. Anybody can launch an experiment without permission from management, but anybody in the company can also kill an experiment that somebody else launched; they call it pushing the nuclear button. It’s an environment where we trust people to do the right thing, to test out things a lot. At the same time, it’s also an environment that has a lot of checks and balances, where other people can step in. It’s an environment where transparency is key.” read more

Taylor Loren knows it better than anyone: SaaS is a tough almond to milk.

It’s not just the complexity of building a valuable product that stands out from your competitors. The nature of the software as a service (SaaS) model is that your customers need to resubscribe every month (or year, depending). And no matter how great your platform is, that’ll inevitably mean churn. read more

Marketing Podcast with John Jantsch on Important Changes to the Google My Business Tool

Do you know about the Google My Business tool? Google has been playing around with the idea of a local directory for years, but it seems like they’ve really settled into Google My Business. They’re bringing everything together under the Google My Business umbrella, and there’s even some talk about them charging for advanced services there. read more

This article was originally published in the MarketingExperiments email newsletter

(The video replay begins at 4:14 mark)

Subscription marketing is extremely popular right now for both B2B and B2C corporations. Startups are especially taking advantage of its benefits. We’re discovering that customers and businesses love the convenience of automated recurring purchases and payments. Naturally, the customer is going to think twice before making a long-term commitment. Their trust must be won. read more

Podcasting has emerged as one of the most popular ways for brands to engage with their customers on a regular basis. While most people think of huge media companies – such as the New York Times or NPR – when it comes to podcasting, the reality is that any business or brand can very easily set up a podcast and make it possible for fans and consumers to download this content to their smartphones. With that in mind, here are four great reasons why it’s important to start podcasting for your business or personal brand. read more