Category: Social Media

Five Things You Can Do With Facebook Pixel

According to Facebook,
Pixel works like this: “When someone visits your website and takes an action
(for example, buying something), the Facebook pixel is triggered and reports
this action. This way, you’ll know when a customer took an action after seeing
your Facebook ad. You’ll also be able to reach this customer again by using a
custom audience. When more and more conversions happen on your website,
Facebook gets better at delivering your ads to people who are more likely to
take certain actions.” read more

Stickers and GIFs make your videos more engaging. Ever since Instagram introduced this feature, people have grasped the opportunity to add a special touch to their videos.

But here’s a question: however lively and engaging the videos with stickers might be, can they really improve valuable metrics for your business? read more

Julian Shapiro
Contributor

Julian Shapiro is the founder of BellCurve.com, a growth marketing agency that trains you to become a marketing professional. He also writes at Julian.com. More posts by this contributor

• How do startups actually get their content marketing to work?
• What’s the cost of buying users from Facebook and 13 other ad networks?

Editors Note: This article is part of a series that explores the world of growth marketing for founders. If you’ve worked with an amazing growth marketing agency, nominate them to be featured in our shortlist of top growth marketing agencies in tech.

Startups often set themselves back a year by hiring the wrong growth marketer. read more

Congrats to Jack Dorsey for, once again, becoming a meme on his own platform.

The Twitter CEO made an appearance at TED 2019 in Vancouver this week wearing what I assume is his favorite black beanie. The beanie is very large — larger than most beanies — and covers his ears fully. His bangs protrude from the hat at an angle, as if he were a sentient MySpace photo. It is all so weird. read more

5 Untold Reasons Why Small Local Retailers Are Missing out If They Are Not on Facebook & Twitter

Most local retailers rely on old-school marketing tactics to draw in customers. They often have significant budgets for flyers, posters, marketing mailers, and in-store signages. However, they often undermine the importance of social media. If you are a shop owner looking to draw in more customers, you need business pages on both Facebook and Twitter. Once those pages are created you need to start posting regularly to engage with your local customers. read more