How data visualizations enhance Executive decision making

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Data visualization is the art of our age.

Just as Michelangelo approached that giant block of Carrara marble and said, “I saw the angel in the marble and carved it until I set him free,” analysts are approaching data with the same visionary and inquisitive mind.

In today’s age, where big data reigns, the art of data analysis is making sense of our world. read more

4 Benefits Of Solar LED Lights For Parking Lots


The future is solar LED lights. You will see them in the parking lots and other large areas around a city. They are cheap and save a good deal of money on electricity bills. Nowadays, the majority of parking lots feature the conventional lights that get their power from the grid. These products are not efficient and add to the environmental pollution. Let’s take a look at some of the prominent benefits of solar LED lights. read more

Small Business Content Strategy That Works Every Time

Many businesses out there spend the last few months of the year planning their content strategy for the year ahead. They have color-coded spreadsheets completed, goals in the place, and the optimism that the next 12 months are going to be the best yet.

So, let me ask you a potentially awkward question: Are you on track to meet those goals? If the answer is no, don’t worry you are not alone, and there is still plenty of time to not only play catch up but to exceed the goals you originally set. read more

How the Confluence Equation Can Help Marketers Get Better Influencer Marketing Results

Influencer marketing is not a new concept. Public relations professionals, journalists and forward-thinking marketers have been executing some form of influencer marketing for decades.

While that may be the case, times have changed.

The expectation for influencer content marketing has evolved, which means consumers have higher expectations and the influencers themselves are more particular about who they partner with. However, our Influence 2.0 report with Altimeter Group and Traackr found that 57% of marketers say influencer marketing will be integrated in all marketing activities in the next 3 years. read more