Social Media Blog
Many businesses out there spend the last few months of the year planning their content strategy for the year ahead. They have color-coded spreadsheets completed, goals in the place, and the optimism that the next 12 months are going to be the best yet.
So, let me ask you a potentially awkward question: Are you on track to meet those goals? If the answer is no, don’t worry you are not alone, and there is still plenty of time to not only play catch up but to exceed the goals you originally set.
Influencer marketing is not a new concept. Public relations professionals, journalists and forward-thinking marketers have been executing some form of influencer marketing for decades.
While that may be the case, times have changed.
The expectation for influencer content marketing has evolved, which means consumers have higher expectations and the influencers themselves are more particular about who they partner with. However, our Influence 2.0 report with Altimeter Group and Traackr found that 57% of marketers say influencer marketing will be integrated in all marketing activities in the next 3 years.
Do you use live video to sell products or services?
Wondering how to grow an audience that will show up for your launch?
In this article, you’ll discover seven live video tactics that will create a warm and engaged audience for your next launch.
How to Use Live Video in a Product Launch: 7 Ways by Luria Petrucci on Social Media Examiner.
If there is one policy dilemma facing nearly every tech company today, it is what to do about “content moderation,” the almost-Orwellian term for censorship.
Charlie Warzel of Buzzfeed pointedly asked the question a little more than a week ago: “How is it that the average untrained human can do something that multibillion-dollar technology companies that pride themselves on innovation cannot? And beyond that, why is it that — after multiple national tragedies politicized by malicious hoaxes and misinformation — such a question even needs to be asked?”
Now that the Barack and Michelle Obama’s official portraits have been unveiled, they hang in the Smithsonian’s National Portrait Gallery in Washington, D.C. for all to enjoy.
While many may have assumed there would be nothing more powerful than seeing the portraits themselves, it turns out seeing a child gaze up at the works of art is even more fulfilling.