Category: Digital Marketing

Podcasting has emerged as one of the most popular ways for brands to engage with their customers on a regular basis. While most people think of huge media companies – such as the New York Times or NPR – when it comes to podcasting, the reality is that any business or brand can very easily set up a podcast and make it possible for fans and consumers to download this content to their smartphones. With that in mind, here are four great reasons why it’s important to start podcasting for your business or personal brand. read more

Fundamentally, you need to make money, or you don’t have a business.

That’s actually the only true failure in business. No matter what happens, don’t run out of money.

Every other mistake can be fixed.

As simple as that sounds, there’s a reason why you can find over 90,000 business books on Amazon. read more

A few months ago, I had the immense good fortune to get invited to display my first motorcycle project at a popular show where I live in Portland.

Just finishing the bike was a huge accomplishment for me, so this invitation to the show was a dream come true.

In the weeks leading up to the event, I stressed over the details. I worried that people would see through the glossy paint and realize I didn’t actually know what I was doing. read more

In July of 2006, I first learned of Humpy Wheeler, one of the foremost promotors of NASCAR. He was a guest on NPR’s news quiz show, “Wait Wait! Don’t Tell Me!” And what he did thrilled me.

Sell Clean

Humpy talked about running the motor speedway about 12 miles away from the theater where the episode was being filmed. He asked, “You want to come? I’ve got tickets in my pocket.” read more

A screenshot from Pullstring’s Converse software.

Siri could be getting a boost, following Friday’s report that Apple has acquired voice tech startup PullString.

The report by online news publication Axios did not specify deal terms, although it did indicate the price was about $30 million, plus about $10 million in potential earnouts by PullString executives. Apple has not confirmed the purchase. read more