Fundamentally, you need to make money, or you don’t have a business.
That’s actually the only true failure in business. No matter what happens, don’t run out of money.
Every other mistake can be fixed.
As simple as that sounds, there’s a reason why you can find over 90,000 business books on Amazon.
In July of 2006, I first learned of Humpy Wheeler, one of the foremost promotors of NASCAR. He was a guest on NPR’s news quiz show, “Wait Wait! Don’t Tell Me!” And what he did thrilled me.

