Facebook News Updates, Why Messenger Marketing Is Growing & More: The Social Scoop 2/15/18

Facebook has sure been in the news a lot lately. Here’s a roundup of several topics that have caught my attention in the past week or so…

The scary Wired magazine cover of Zuck with a very bruised face (artist’s photo-illustration). Yikes. It’s a super long article, revealing insights from 51 current and former Facebook employees that paints a picture of a company grappling with the problems it’s caused. It’s a fascinating read. read more

Optimizing Tactics vs. Optimizing Strategy: How choosing the right approach can mean all the difference in your optimization efforts

Website optimization has two approaches — tactical and strategic.

Improving your headline, providing good testimonials and changing form fields are examples of using a tactical approach to add value to your webpages. It is necessary but generally provides only incremental increases in conversion.

A strategic approach, on the other hand, addresses root issues on your pages and can lead to a great increase in customer conversions. read more

New Solar Plant In Chile To Power 13,000 Homes Per Year


Chile is building a brand new solar power plant that has some exciting outcome on the future. The plant is expected to provide energy on day and night as well as throughout inclement weather, to power up to 13,000 homes annually. This project will make Chile one of the top solar energy spots in the world. read more

Sono Motors Introduces The SION Solar Powered Car


The fantasy of having the capacity to drive to work in a solar-powered car is at last turning into a reality. Sono Motors simply uncovered the SION solar-powered electric car gives you the ability to travel up to 18 miles utilizing only energy from the sun. Best of all, the SION isn’t only for the whealthy, since it just costs 16,000 Euros (around $18,600) in addition to the cost of the battery, and it is pressed with unbelievable components like built-in moss filtration, bi-directional charging and integrated solar panels. read more