Social Media Monitoring

Customer data platform Lytics announced this week it now integrates with Google Marketing Platform’s full suite of tools, including Google Ads, Google Analytics, Google Optimize 360, Display and Video 360 and more.

Why we care

The integration makes it possible for marketers to target ads with their customer data housed in Lytics and improve retargeting efficiencies by recognizing and suppressing existing customers as they convert. It also enables real-time analysis of Lytics segments in Google Analytics. The Lytics tag is also now available natively in Google Tag Manager for easy deployment. read more

It’s been more than a year since I launched the “new”
Ubersuggest.

And over the last 12 months, I have made a lot of progress.

Just as a quick recap: Ubersuggest went from a basic keyword research tool to now containing backlink data, rank tracking, content ideas, site audit reports, and many more features. read more

Welcome back to another edition of the Widerfunnel Experimentation News Roundup! These are the headlines that caught our attention over the last two weeks, along with upcoming events and job postings you may be interested in. Did we miss something major? Let us know in the comments!

Experimentation News: September 2019

At Booking.com, Innovation Means Constant Failure – Stefan Thomke/HBR.com

“It’s not anarchy, but it’s democratized. Anybody can launch an experiment without permission from management, but anybody in the company can also kill an experiment that somebody else launched; they call it pushing the nuclear button. It’s an environment where we trust people to do the right thing, to test out things a lot. At the same time, it’s also an environment that has a lot of checks and balances, where other people can step in. It’s an environment where transparency is key.” read more

Taylor Loren knows it better than anyone: SaaS is a tough almond to milk.

It’s not just the complexity of building a valuable product that stands out from your competitors. The nature of the software as a service (SaaS) model is that your customers need to resubscribe every month (or year, depending). And no matter how great your platform is, that’ll inevitably mean churn. read more

Marketing Podcast with John Jantsch on Important Changes to the Google My Business Tool

Do you know about the Google My Business tool? Google has been playing around with the idea of a local directory for years, but it seems like they’ve really settled into Google My Business. They’re bringing everything together under the Google My Business umbrella, and there’s even some talk about them charging for advanced services there. read more