Five Things You Can Do With Facebook Pixel
According to Facebook,
Pixel works like this: “When someone visits your website and takes an action
(for example, buying something), the Facebook pixel is triggered and reports
this action. This way, you’ll know when a customer took an action after seeing
your Facebook ad. You’ll also be able to reach this customer again by using a
custom audience. When more and more conversions happen on your website,
Facebook gets better at delivering your ads to people who are more likely to
take certain actions.”