Social Media Blog
This article was originally published in the MarketingExperiments email newsletter
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Subscription marketing is extremely popular right now for both B2B and B2C corporations. Startups are especially taking advantage of its benefits. We’re discovering that customers and businesses love the convenience of automated recurring purchases and payments. Naturally, the customer is going to think twice before making a long-term commitment. Their trust must be won.
Podcasting has emerged as one of the most popular ways for brands to engage with their customers on a regular basis. While most people think of huge media companies – such as the New York Times or NPR – when it comes to podcasting, the reality is that any business or brand can very easily set up a podcast and make it possible for fans and consumers to download this content to their smartphones. With that in mind, here are four great reasons why it’s important to start podcasting for your business or personal brand.
Five Things You Can Do With Facebook Pixel
According to Facebook,
Pixel works like this: “When someone visits your website and takes an action
(for example, buying something), the Facebook pixel is triggered and reports
this action. This way, you’ll know when a customer took an action after seeing
your Facebook ad. You’ll also be able to reach this customer again by using a
custom audience. When more and more conversions happen on your website,
Facebook gets better at delivering your ads to people who are more likely to
take certain actions.”
Fundamentally, you need to make money, or you don’t have a business.
That’s actually the only true failure in business. No matter what happens, don’t run out of money.
Every other mistake can be fixed.
As simple as that sounds, there’s a reason why you can find over 90,000 business books on Amazon.
Stickers and GIFs make your videos more engaging. Ever since Instagram introduced this feature, people have grasped the opportunity to add a special touch to their videos.
But here’s a question: however lively and engaging the videos with stickers might be, can they really improve valuable metrics for your business?