Why It’s Important to Start Podcasting for Your Business or Personal Brand

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Podcasting has emerged as one of the most popular ways for brands to engage with their customers on a regular basis. While most people think of huge media companies – such as the New York Times or NPR – when it comes to podcasting, the reality is that any business or brand can very easily set up a podcast and make it possible for fans and consumers to download this content to their smartphones. With that in mind, here are four great reasons why it’s important to start podcasting for your business or personal brand. read more

Five Things You Can Do With Facebook Pixel

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Five Things You Can Do With Facebook Pixel

Five Things You Can Do With Facebook Pixel

According to Facebook,
Pixel works like this: “When someone visits your website and takes an action
(for example, buying something), the Facebook pixel is triggered and reports
this action. This way, you’ll know when a customer took an action after seeing
your Facebook ad. You’ll also be able to reach this customer again by using a
custom audience. When more and more conversions happen on your website,
Facebook gets better at delivering your ads to people who are more likely to
take certain actions.” read more

Business

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Fundamentally, you need to make money, or you don’t have a business.

That’s actually the only true failure in business. No matter what happens, don’t run out of money.

Every other mistake can be fixed.

As simple as that sounds, there’s a reason why you can find over 90,000 business books on Amazon. read more

How do you hire a great growth marketer? – TechCrunch

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Julian Shapiro
Contributor

Julian Shapiro is the founder of BellCurve.com, a growth marketing agency that trains you to become a marketing professional. He also writes at Julian.com. More posts by this contributor
  • How do startups actually get their content marketing to work?
  • What’s the cost of buying users from Facebook and 13 other ad networks?

Editors Note: This article is part of a series that explores the world of growth marketing for founders. If you’ve worked with an amazing growth marketing agency, nominate them to be featured in our shortlist of top growth marketing agencies in tech.

Startups often set themselves back a year by hiring the wrong growth marketer. read more