Momo buys Tantan, China’s Tinder, for over $600M as Chinese social networks consolidate

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WeChat is far and away the biggest messaging platform in China at the moment, and that is helping to drive a push among the smaller players to get together for better scale. Today, Momo, the Chinese location-based social networking app that has more recently made a big push into dating services and is traded on Nasdaq with a market cap of around $6 billion, announced that it has acquired Tantan, China’s top dating app, for “approximately 5.3 million newly issued Class A ordinary shares of the Company and US$600.9 million in cash”. read more

Your Kids Want to Make Their Own Games

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My son and I are learning a bit about coding. I’m downright not-smart at it. It doesn’t come naturally to me. My son? Well, he started learning on Scratch when he was five. So when I saw that Unity had released a game making software (aff) called Swords & Shovels, I was intrigued.

Making a Game is a Great Way to Learn to Code

The old version of game making used to be silly. You could make VERY rudimentary games. They taught you something, but no one wanted to actually play it. I can’t imagine how many parents had to endure “playing” those games. read more

Facebook News Updates, Why Messenger Marketing Is Growing & More: The Social Scoop 2/15/18

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Facebook has sure been in the news a lot lately. Here’s a roundup of several topics that have caught my attention in the past week or so…

The scary Wired magazine cover of Zuck with a very bruised face (artist’s photo-illustration). Yikes. It’s a super long article, revealing insights from 51 current and former Facebook employees that paints a picture of a company grappling with the problems it’s caused. It’s a fascinating read. read more

Optimizing Tactics vs. Optimizing Strategy: How choosing the right approach can mean all the difference in your optimization efforts

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Website optimization has two approaches — tactical and strategic.

Improving your headline, providing good testimonials and changing form fields are examples of using a tactical approach to add value to your webpages. It is necessary but generally provides only incremental increases in conversion.

A strategic approach, on the other hand, addresses root issues on your pages and can lead to a great increase in customer conversions. read more