Jack Dorsey’s getting dunked on for his unkempt look at TED 2019

Congrats to Jack Dorsey for, once again, becoming a meme on his own platform.

The Twitter CEO made an appearance at TED 2019 in Vancouver this week wearing what I assume is his favorite black beanie. The beanie is very large — larger than most beanies — and covers his ears fully. His bangs protrude from the hat at an angle, as if he were a sentient MySpace photo. It is all so weird. read more

Permission to Slow Down – Copyblogger

A few months ago, I had the immense good fortune to get invited to display my first motorcycle project at a popular show where I live in Portland.

Just finishing the bike was a huge accomplishment for me, so this invitation to the show was a dream come true.

In the weeks leading up to the event, I stressed over the details. I worried that people would see through the glossy paint and realize I didn’t actually know what I was doing. read more

5 Untold Reasons Why Small Local Retailers Are Missing out If They Are Not on Facebook & Twitter

5 Untold Reasons Why Small Local Retailers Are Missing out If They Are Not on Facebook & Twitter

5 Untold Reasons Why Small Local Retailers Are Missing out If They Are Not on Facebook & Twitter

Most local retailers rely on old-school marketing tactics to draw in customers. They often have significant budgets for flyers, posters, marketing mailers, and in-store signages. However, they often undermine the importance of social media. If you are a shop owner looking to draw in more customers, you need business pages on both Facebook and Twitter. Once those pages are created you need to start posting regularly to engage with your local customers. read more

Tim Cook promotes the new AirPods using the iPad meme he started

No doubt anxious to advertise Apple’s new AirPods, Tim Cook has chosen to participate in his own meme cycle.

On Tuesday, the Apple CEO tweeted a photo of himself writing “hello” on an iPad, which spawned a bunch of shoddily Photoshopped memes. On Wednesday, Mr. Apple brought the whole thing home (and killed the joke) with an AirPods version. The tweet went up shortly before Apple announced the new headphones model. read more

How to Measure Your Effectiveness on Social Media

Steadily growing platforms such as Facebook (2.18 billion active monthly users), Twitter (336 million), YouTube (1.9 billion), LinkedIn (294 million), Instagram (1 billion), Pinterest (200 million), and Snapchat (255 million) have ensured that brands use social media as channels for establishing and growing their online presence. read more