Social Media Blog
Steadily growing platforms such as Facebook (2.18 billion active monthly users), Twitter (336 million), YouTube (1.9 billion), LinkedIn (294 million), Instagram (1 billion), Pinterest (200 million), and Snapchat (255 million) have ensured that brands use social media as channels for establishing and growing their online presence.
Alison Johnston didn’t plan to build a startup around death. An early employee at Q&A app Aardvark that was bought by Google, she’d founded tutoring app InstaEDU and sold it to Chegg. She made mass market consumer products. But then, “I had a family member who was diagnosed with terminal cancer and I thought about how she’d be remembered” she recalls. Inventing the next big social app suddenly felt less consequential.
When you work as part of a team on managing social media—whether it’s a team of 2 or 20—problems and mix-ups are bound to arise. Who decides what gets published? Who has permission to access a particular social account? How do you quickly get approval from busy managers or clients?
This article will discuss planning your social media marketing, including approval workflows and team collaboration.
In July of 2006, I first learned of Humpy Wheeler, one of the foremost promotors of NASCAR. He was a guest on NPR’s news quiz show, “Wait Wait! Don’t Tell Me!” And what he did thrilled me.
Humpy talked about running the motor speedway about 12 miles away from the theater where the episode was being filmed. He asked, “You want to come? I’ve got tickets in my pocket.”
A screenshot from Pullstring’s Converse software.
Siri could be getting a boost, following Friday’s report that Apple has acquired voice tech startup PullString.
The report by online news publication Axios did not specify deal terms, although it did indicate the price was about $30 million, plus about $10 million in potential earnouts by PullString executives. Apple has not confirmed the purchase.