Facebook Reactions, Shares & Comments: 2018 in Review

Some people—including many of your customers—practically live on Facebook (despite all the bad press it got in 2018). So how do they behave? What do they share, “love” or merely “like” or “haha” about? What brands stand out?

Socialbakers, an AI-powered social media marketing platform with visibility into $3 billion of ad spend, has taken some key information about Facebook from 2018 and turned it into an insightful infographic recapping the year. read more

Successful Brands Use These YouTube Marketing Strategies

Successful Brands Use These YouTube Marketing Strategies

Successful Brands Use These YouTube Marketing Strategies

If you are trying to build your brand, viral videos provide the kind of exposure that helps you increase your footprint in the market. It’s not easy to find the correct combination of cute kids, fluffy animals and touching or humorous moments to inspire a viral video campaign. However, there’s little doubt that YouTube is the right place to do this. read more

11 people on the last thing Instagram convinced them to buy

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Head over to Instagram for *checks notes* a vase and some underwear.
Head over to Instagram for *checks notes* a vase and some underwear.

Image: Mashable Compsite

Social media for the first time tops newspapers as a news source for US adults – TechCrunch

It’s not true that everyone gets their news from Facebook and Twitter. But it is now true that more U.S. adults get their news from social media than from print newspapers. According to a new report from Pew Research Center out today, social media has for the first time surpassed newspapers as a preferred source of news for American adults. However, social media is still far behind other traditional news sources, like TV and radio, for example. read more

How Brands Are Using AI on Social Media

Artificial intelligence (AI) may not take down the human race like it does in the movies, but it is primed to change the world as we know it. The true impact of AI has yet to be felt, but it’s no longer just movie magic… it’s reality.

There are real implications and benefits to its use, and marketing will be one of the many disciplines affected the most: 47% of companies agree that those who don’t invest in AI are at risk of being pushed out by competitors, according to Forbes Insights. read more