What we think about Google’s AMP for Email

Heard about Google’s recently announced AMP for Email project?

AMP, or Accelerated Mobile Pages, was developed by Google to efficiently load modules within web pages, specifically on mobile devices. A few weeks ago, Google announced they’ll be bringing this same technology to inboxes, allowing for what they’re calling “engaging, interactive, and actionable email experiences.” read more

How to Design a Homepage That Converts

First impressions matter.

When someone visits your website, the first thing they’ll see is your homepage. The way your homepage is set up can make or break your conversion rates.

I know how much time and effort it takes to improve your SEO ranking and drive more traffic to your website.

If you’re seeing a boost in your website traffic but not in conversions, it’s time for you to analyze your homepage. It doesn’t matter what type of business you have or what industry you’re in, focusing on the design of your homepage pays off. read more

6 smart e-commerce lessons to boost local business

E-commerce and local search might seem to be exclusive functions. Local search is typically associated with store locations and driving offline purchases, while e-commerce usually involves online transactions.

But recently the crowded e-commerce space has led online-only stores to encroach on the turf of local stores and services. read more