Oft-Overlooked Ways to Connect with More Prospects

3 Smart Ways to Connect with More Prospects

This week, we talked about forming stronger relationships with prospects.

Someone may know you, but do they like you enough to remain an engaged member of your audience?

On Monday, Stefanie Flaxman kicked things off by asking that very question. Be sure to try her simple exercise for uncovering what makes you likable and crafting content that includes those elements.

Introductions to blog posts can sometimes be tricky, and Kelly Exeter has found through her work with clients that book introductions also cause writers to freeze up.

An introduction commonly determines whether or not someone chooses to invest time in a book — so there’s a lot at stake. On Tuesday, Kelly outlined a three-step process for writing a killer book introduction.

And on Wednesday, I covered a topic that makes a lot of talented creative professionals throw up in their mouths a little: SEO copywriting.

But it’s 2018 now, and time to get over outdated ideas about SEO. I highlighted a few myths that I still see people buying into, so we can clear them up and move forward.

Shane Snow and Joe Lazauskas of Contently joined me on Copyblogger FM to share their favorite storytelling techniques. They complement the advice Stefanie and Kelly gave in their articles.

If you’re looking for the right email marketing service to deliver your content, on Site Success Jerod Morris has some straightforward guidance about the best ways to connect.

Have a great weekend, and we’ll catch you next week!

— Sonia Simone
Chief Content Officer, Rainmaker Digital

Catch up on this week’s content

you won’t find us on AltaVista - cult classic, not bestseller - the streets, let’s push things forwardWhat Happens When Your Humanity Befriends Your Knowledge

by Stefanie Flaxman

an introduction is a sales letter for your book. It’s a marketing tool.How to Write a Killer Book Introduction

by Kelly Exeter

A part of smart SEO is knowing when to ignore GoogleDo Content Writers Really Need to Think about SEO?

by Sonia Simone

The 5 Most Important Factors When Picking a WordPress HostThe 5 Most Important Factors When Picking a WordPress Host

by Sean Jackson

How to Make Money from PodcastingHow to Make Money from Podcasting

by Sean Jackson & Katy Katz

Storytelling for Modern Content Marketing (Part 1 of 2)Storytelling for Modern Content Marketing (Part 1 of 2)

by Sonia Simone

3Q for Picking the Right Email Marketing Service3Q for Picking the Right Email Marketing Service

by Jerod Morris

'The Writer’s Brain' on Impostor Syndrome: Part One‘The Writer’s Brain’ on Impostor Syndrome: Part One

by Kelton Reid

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