Successful Brands Use These YouTube Marketing Strategies

Successful Brands Use These YouTube Marketing Strategies

Successful Brands Use These YouTube Marketing Strategies

If you are trying to build your brand, viral videos provide the kind of exposure that helps you increase your footprint in the market. It’s not easy to find the correct combination of cute kids, fluffy animals and touching or humorous moments to inspire a viral video campaign. However, there’s little doubt that YouTube is the right place to do this. read more

11 people on the last thing Instagram convinced them to buy

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Head over to Instagram for *checks notes* a vase and some underwear.
Head over to Instagram for *checks notes* a vase and some underwear.

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Social media for the first time tops newspapers as a news source for US adults – TechCrunch

It’s not true that everyone gets their news from Facebook and Twitter. But it is now true that more U.S. adults get their news from social media than from print newspapers. According to a new report from Pew Research Center out today, social media has for the first time surpassed newspapers as a preferred source of news for American adults. However, social media is still far behind other traditional news sources, like TV and radio, for example. read more

How Brands Are Using AI on Social Media

Artificial intelligence (AI) may not take down the human race like it does in the movies, but it is primed to change the world as we know it. The true impact of AI has yet to be felt, but it’s no longer just movie magic… it’s reality.

There are real implications and benefits to its use, and marketing will be one of the many disciplines affected the most: 47% of companies agree that those who don’t invest in AI are at risk of being pushed out by competitors, according to Forbes Insights. read more

Why Decentralizing Social Media Makes Sense

Why Decentralizing Social Media Makes Sense

Why Decentralizing Social Media Makes Sense

There have been a number of different ideas about the future of social media in the wake of the Facebook Cambridge Analytica scandal. Some have suggested that Facebook needs to be regulated, much like any other communications or media company. Others have suggested that self-regulation might be the path forward. But here’s an alternative idea that makes a lot of sense: use blockchain technology to decentralize the social media experience. read more