Social Media Blog
Marketers are familiar with customer acquisition and customer retention. Both are necessary for businesses, but the latter generally costs less and increases revenue.
For those reasons, marketers should be exploring their options for retaining customers. And social media is a good channel to consider to help you keep customers coming back, according to an infographic by digital marketing and Web design agency Branex.
The Journey, a Social Media Examiner production, is an episodic video documentary that shows you what really happens inside a growing business.
The Journey, a Social Media Examiner production.
Episode 19 of The Journey follows Michael Stelzner, founder of Social Media Examiner, as he continues to pursue what many will see as an impossible goal: to grow his company’s customer base by more than 62% year over year.
So you jumped on the bandwagon, and now you’re desperately trying to figure out how to get off.
Welcome to the world of Vero, the Instagram-challenger currently taking social media by storm. The app has seen a surge in downloads over the past week, with people excited about chronological timelines and a promised absence of ads. What they’re less excited about? The questionable history of the company’s CEO.
Which types of Web content get shared most on social media? Do format, length, and domain authority correlate to more shares?
To find out, Growista used the BuzzSumo platform to analyze 50,000 content pieces that received 500+ social shares in 2016 and 50,000 content pieces that received 500+ social shares in 2017. The content came from individuals or brands in eight categories: marketing, dating, fitness, pets, beauty, health, technology, and travel.
WeChat is far and away the biggest messaging platform in China at the moment, and that is helping to drive a push among the smaller players to get together for better scale. Today, Momo, the Chinese location-based social networking app that has more recently made a big push into dating services and is traded on Nasdaq with a market cap of around $6 billion, announced that it has acquired Tantan, China’s top dating app, for “approximately 5.3 million newly issued Class A ordinary shares of the Company and US$600.9 million in cash”.