Social Media Blog
Now that the Barack and Michelle Obama’s official portraits have been unveiled, they hang in the Smithsonian’s National Portrait Gallery in Washington, D.C. for all to enjoy.
While many may have assumed there would be nothing more powerful than seeing the portraits themselves, it turns out seeing a child gaze up at the works of art is even more fulfilling.
Heard about Google’s recently announced AMP for Email project?
AMP, or Accelerated Mobile Pages, was developed by Google to efficiently load modules within web pages, specifically on mobile devices. A few weeks ago, Google announced they’ll be bringing this same technology to inboxes, allowing for what they’re calling “engaging, interactive, and actionable email experiences.”
First impressions matter.
When someone visits your website, the first thing they’ll see is your homepage. The way your homepage is set up can make or break your conversion rates.
I know how much time and effort it takes to improve your SEO ranking and drive more traffic to your website.
If you’re seeing a boost in your website traffic but not in conversions, it’s time for you to analyze your homepage. It doesn’t matter what type of business you have or what industry you’re in, focusing on the design of your homepage pays off.
Marketers are familiar with customer acquisition and customer retention. Both are necessary for businesses, but the latter generally costs less and increases revenue.
For those reasons, marketers should be exploring their options for retaining customers. And social media is a good channel to consider to help you keep customers coming back, according to an infographic by digital marketing and Web design agency Branex.
This week, we talked about forming stronger relationships with prospects.
Someone may know you, but do they like you enough to remain an engaged member of your audience?
On Monday, Stefanie Flaxman kicked things off by asking that very question. Be sure to try her simple exercise for uncovering what makes you likable and crafting content that includes those elements.